Getting to Better Prescription Drug Information

Direct-to-consumer prescription drug ads getting bolder.

Getting to the Root of High Prescription Drug Prices.

ISSUE: Historic increases in prescription drug prices and spending are contributing to unsustainable health care costs in the United States. There is widespread public support for elected officials to address the problem. GOAL: To document the drivers of high U.S. prescription drug prices and offer a broad range of feasible policy actions. METHODS: Interviews with experts and organizations enga...

trouble spots in online direct-to-consumer prescription drug promotion: teaching drug marketers how to inform better or spin better?; comment on “trouble spots in online direct-to-consumer prescription drug promotion: a content analysis of fda warning letters”

hyosun kim’s report “trouble spots in online direct to consumer prescription drug promotion: a content analysis of fda warning letters”aims to teach marketers how to avoid breaching current food and drug administration (fda) guidelines in their online drug promotion. while kim hopes to minimise the potential for online promotion to misinform consumers and the study is carefully conducted, teach...

Ctivity: Is It Getting Better?

anizations, significant challenges ted to the effective exec

Is Your Cough Getting Better?

203 Undoubtedly, cough is one of the most common symptoms that make people visit physicians for its treatment. It is also apparent that management of chronic cough is not so simple. Underlying causative diseases are diverse, pathogenic mechanism is not clear, and patients' complaints from personal subjective feelings often make physicians even more frustrated. Furthermore , some patients fail t...